A round-trip partnership that always gives you a safe place to land
ITA Group is thrilled to collaborate with Southwest Airlines to develop a solution that strengthens Flight Attendant engagement and retention, reinforces your culture, and drives measurable business outcomes through meaningful recognition and shared celebrations.
Preflight resources
ITA Group’s solution for your Flight Attendant gamification and engagement program
Give Flight Attendants the data they need to achieve more while motivating growth through personalized experiences.
Use timely recognition, shared milestone celebrations, and meaningful experiences to reinforce Flight Attendants’ sense of purpose, highlight their value, reduce feelings of anonymity and foster deeper connections.
Spark motivation and a sense of personal competition using visuals that track progress throughout the year and gamify the experience.
Support your people-first philosophy in which employees are treated with the same respect and concern as passengers—reinforcing a shared commitment to safety and well-being.
Celebrate and reward flight attendants who deliver the top-tier, authentic hospitality Southwest is known for.
Happy employees = 81% higher customer satisfaction.
– AON Hewitt
Southwest’s and ITA Group’s crews follow the same paths to success. You can see it in how our values and vision overlap. It’s the foundation for building trust and unlocking greater innovation and impact.
Southwest:
Integrity. Act like an owner. Choose to do right. Be courageous.
ITA Group:
Act like owners. We take pride in the company we own and the purpose we work hard to achieve.
Southwest:
Service with LUV. Practice hospitality. Live by the golden rule.
ITA Group:
Serve others. We’re supportive of our clients, their employees and each other.
Southwest:
Humility. Don’t take yourself too seriously. Keep perspective. Don’t be a jerk.
ITA Group:
Have fun. We celebrate our successes and have fun together.
Southwest:
Honesty. Speak up. Be transparent
ITA Group:
Be authentic. We treat others the way they want to be treated.
Southwest:
Teamwork. Practice civility. Embrace Team over self. Be inclusive.
ITA Group:
Collaborate as One ITA Group. We leverage each other’s strengths to positively impact people’s lives.
Collaborating during a workshop
Participating in a giveback activity
Celebrating our achievements
“We’ve never thought that you should have to come to work and assume a mask and look like you’re a bunch of little lead soldiers stamped out of a mold. We give people license to be themselves.”
—Herb Kelleher, Co-Founder, SWA
You create memorable experiences for your passengers. We do the same for our clients—and here’s the proof.
60+ clients have a 10+ year tenure working with us
100% client retention FYTD
I adore our partnership - it's fantastic. You're never afraid to tell us when there could be a better way of doing something. I don't have this relationship with other vendors and that's because I truly believe we're in this together. You're the experts and I look to you for help and you never disappoint. You're the best partner I have.”
– HR Leader, Global Retailer
They don't treat you like a client. Everyone on the team treats you and the program like it's their own and wants what's best. I appreciate their expertise, attention to details and effective communication.”
– Program owner, Global Auto Manufacturer
The group I work with and also ITA Group as a whole are some of the most genuine and kind people I've personally worked with. It's nice to have a partnership with such individuals when you have so many stressors in the workplace.”
– Program owner, Global Tech Company
I’ve said it before and I will say it again—the ITA Group team exceeds my expectations every time.”
– SVP, Global Financial Institution
There's an ROI we see anecdotally and in our data. We know recognition impacts early career turnover and the feedback we get from our associates and leaders is that this is a valuable program which is why it's so invested in.”
– HR Leader, Global Retailer
[Your team and technology] has been instrumental in helping us create a positive team culture where employees feel valued and appreciated. It's a big part of the reason we've been honored as a 'Best Place to Work’ since 2016!"
– Leslie Balmforth, Aprio
Contact your dedicated ITA Group experience specialist, Kate White, at kwhite@itagroup.com.
Kate White
Account Executive
